
I lost on two fronts yesterday by being honest. I could have had a sale and I could have had a [momentarily] happy client. Instead, I volunteered the truth…œif you love it, you can buy it, but this house is not a good investment. My clients are so disappointed that they didn™t even want to look at houses today. I™m sorry you two, you may even think I over-stepped by making that statement. I can™t help it, it’s the thing that defines me.
I have had several defining moments in my career, I™m sure you have too. It™s that moment in time when an opportunity we™ve been diligently working for suddenly appears before us, like a shiny red apple, ripe for the picking and finally within our grasp…only it comes with a little, tiny, teeny, weenie condition. You can make this sale, get this promotion, win this client, whatever the opportunity, if you just tell one tiny little lie. Well not a lie, really, a white lie. Not a white lie, really, it™s just a fib. Well, not even a fib, really, it™s just œpuffing. It™s not even œpuffing, is it, when you just withhold a little bit of information? I mean, you™re not saying anything untruthful, you™re just not saying the whole truth. You know what I’m talking about.
My first defining moment came when I had been a licensed realtor for all of 4 months. I was all fresh-faced and optimistic and on a mission because when we bought our first house, we had somehow gotten hooked up with a dishonest or less than honest realtor who sold us a complete money pit. Several years, dozens of fights and too many blisters later, I was on a mission to single handedly save œmy buyers from the same heartache of making uninformed decisions. (Risky decisions are ok, as long as you know up front, that™s called adventure!)
Four months into my valiant quest to save the real estate universe, I still hadn™t sold a single home. I hadn™t had a paycheck in six months and things were getting a little dismal and I was sick and tired of eating Ramen Noodles. I had cut many corners already, furnishing my whole working wardrobe from a resale shop and my cheap business cards even without a photo. I was working with my first buyer and they looked at every single dwelling for sale within a 10 mile radius; even things they knew they didn™t want, just to see œwhat they looked like. They had specifications for everything not just the number of bedrooms and bathrooms. No white kitchen cabinets, hardwood floors on both levels, mechanicals within 5 years of age, no wood trim, etc. After about 30 houses, I finally found them a great house; a brand new listing that was well priced!
Into the office we went, to write up an offer. My hopes of Roger and I eating something other than Ramen noodles the next month were soaring! Then the thing happened¦the buyers still wanted to offer another 5% below the already great price. I showed them comps, explained the sellers market and the risk in multiple offer situations. They still they insisted on writing low but would œcome up if the seller countered. So, write the stinking offer I did, I delivered it to the listing agent, then waited to see if my Ramen noodle diet was over.
While I waited in the office for word on the offer, my broker came in and asked how the offer went. The conversation went like this:
Broker: So did you write the offer?
Me: Yes, I wrote it. But they won™t get it.
Broker: Why not?
Me: They wrote too low.
Broker: Why didn™t you just tell them they were up against another buyer so they would have written higher?
Me: Blink¦Blink¦
There it was. The moment. The broker, my trainer, was looking at me waiting for an answer as to why I didn™t think of the obvious myself. Then I wondered too. I was pretty close to desperate having been without a paycheck for over 6 months and finally, here it was, my golden opportunity, and I had blown it. Everyone within earshot of the copier could hear our coversation. I felt green and foolish. If I lost the sale, the broker lost his part of the sale too. He wasn’t happy.
Broker: It™s not too late. Call them up and tell them that the other agent just called and they have competition, that they should increase their offer.
Me: (heart pounding at such confrontation) but, there isn™t another offer¦that would be a lying.
Broker: It™s not lying; it™s a œgray area. You™ll be doing them a favor. They want the house.
Me: But I don’t think I believe in gray areas.
Broker: If you don™t use these gray areas, you™ll never be successful in this business. Buyers don™t know how to make house-buying decisions. You have to help them.
There it was, then. The gauntlet. Would I or wouldn™t I? They did want the house and it was well priced, they wouldn™t have been overpaying a penny. In fact, with the housing market soaring they would thank me in 6 months and send all their friends and family to me! Oh just think of it, and no more Ramen noodles!
AIN’T. NO. WAY. flushed over me like a heat wave. I won™t say I didn™t think about it, I did, for a split second. Call it a white lie, a fib, a gray area, a half-truth, a little withholding of information, whatever. Dress it up any way you™d like, but in the end, it was still dishonest.
I™d like to say I said that out loud, made a righteous fuss about integrity and made them all feel like slug bait. I™d like to say that I showed them all and the good guys won that day¦but that™s not real life, or my real life anyway. My clients did not get the house. The seller was mad at them for their low offer so they rejected their offer, countering at full price. My clients were crushed, I was called a little œPolly Anna in my office and I ate Ramen noodles for the next couple of months.
I wouldn™t realize it for a even a couple of years, but something so much larger than a first sale was at stake back then. The framework by which I would build my entire business had been set on that foundation.
Today, I measure my success not by sales numbers, although they are good to me, but by the fact that 98% of my business comes from the very people to whom I have sometimes been the bearer of bad news. Over the years, they have referred their family and their friends and in many cases, now their kids. A couple of dozen years and real estate cycles later, I™m still in the business of sometimes delivering bad news, especially during these difficult times.
We believe the only bad decision is one that is uninformed or misinformed. If you come to our real estate practice looking for a “yes” girl, you’re at the wrong place. I’m opinionated. Ask any one of my clients. I’m probably going to speak my mind whether or not you ask, I assume that’s why you were referred to me. And after I give you bad news and you get mad, I want you to know I have your best interest at heart, not mine, and then get over it and still love me. Whether or not you still buy the home is completely your decision, now it’s just an informed one. Ok? Ok.
Know what else? Sometimes I still have to eat Ramen noodles, only now there™s a certain satisfaction in eating them.

Gwen Daubenmeyer, CDPE
Associate Broker
email me!
Re/Max in the Hills
Re/Max Hall of Fame
www.MichiganDigs.com
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